Once an opportunity for a new product or service has been identified and designed, it is necessary to test the opportunity and the design with potential users prior to launch so that you can validate key design features.

Validation Services

  • A/B Testing: using online telephone and in-person surveys we design and deploy A/B tests for new product or service offerings that allow you to identify the best of several different design options.

  • Minimum Value Proposition Design and Deployment: before fully investing in a product launch it’s often best to develop an MVP or minimum viable proposition that can be tested with the target audience. Most service offerings and many product offerings can be translated into a virtual offering that can be purchased in advance, prior to physical production.


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