Innovation Process – Data Driven Ideation2021-04-03T07:44:30+00:00

We help Define and Validate Business Models!

Improve your Innovation Process with Data-Driven Ideation


Good decisions begin with information gathering.  We complete a comprehensive market and data analysis of new business concepts or strategic initiatives.



The information we gather can be used to rapidly model potential futures in the form of systems models, process models, statistical models or financial projections.



Models require validation.  We test models and minimum viable propositions against target populations to find ways to improve model design and outcomes



Re-defining, validating, and adjusting models is as important during a launch as pre-launch.  With your team, we continue to validate and inform launch strategy.



“Gas Natural Fenosa employed First Steps Consulting for a study on “Technology and business model solutions for the end customer”.  First Steps Consulting executed the work on time and has been giving us first-rate support during the time of execution.  Their study has made a major contribution for the the comprehension of this area inside our company.”

Ingvar Hallste, Innovation and Technology Support, Gas Natural Fenosa (Naturgy)

“First Steps Consulting has provided SPCI with high quality, absolutely first-class research and business modelling services for the past 10 years. Brian and his team are masters at quickly discerning our clients’ need and adapting their approach and toolset to ensure they exceed customer expectations. I would not hesitate to recommend them.”

Joe Wheeler, Chairman Emeritus, The Service Profit Chain Institute

“First Steps Consulting is our go-to source for high quality feasibility studies that require sophisticated market and financial modeling. They are, in our opinion, the best in the market for business modeling and have proven they can deliver consistently over the 10 years and dozens of projects we have worked on together.”

John Atwood, Founder and Managing Partner, Atwood Consulting Group

Recent Projects We’ve Completed

Just Thinking

Innovation Design, Dreaming and Priming

Given our interest at First Steps Consulting in innovation design and the innovation pipeline, I have been reading with some interest about the work being done by the MIT Media Lab's Dream Team' (Cool name, huh). While they are working on a number of projects, I have been particularly intrigued by the general concept of Targeted Dream Incubation [...]


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