All innovation begins with informed ideation. Learning about your market, its customers, partners, or competitors is a first step in developing innovative adaptations or finding untapped white space in the market. We specialize in leveraging both facilitated ideation sessions and design sprints alongside data-driven insights from primary market research and data mining of existing or curated data sets. By integrating the best of analytical and creative methodologies together into the initial steps of learning about and identifying opportunities, we can help you generate ideas that are both original and founded in data.

Informed Ideation

Through a process called informed ideation we leverage the power of cognitive priming in the process of early-stage ideation to yield better ideas and extend the scope of participatory input.

Data Mining

We provide data mining and analytics for ideation teams looking to quickly assess targeted data sets for insights that could inform ideations sessions and product design or validate business models.

Market Research

Where data sets don’t exist, we can help access or build data sets through primary or secondary research that is led by industry experts in the field of health and fitness, energy and public policy.


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