Success comes from a series of good decisions rather than a single good decision. Decisions should be made quickly with available data, then these decisions should be tested and new decisions made based on the insight gained from testing.
One of the key challenges for companies is defining an approprite level of prototyping or a minimum viable product which can be used for this testing purpose. It is important that a prototype or “test” of a hypothesis be designed to be quick and efficient while also generating the appropriate insights to improve and refine an initial decision.
We help companies leverage the lastest design thinking to develop rapid tests and refine strategy. Working with some of the best Boston area design thinking experts, we help clients go beyond initial data driven decisions to a stage of rapid prototyping, testing and refinement of decisions.