Financial Model

Startup - Model Pricing

For a startup, pricing is an important strategic decision. Poor decisions around pricing can sink a startup, and initial pricing decisions are difficult to adjust once a product or service is launched.

Our startup pricing model helps entrepreneurs explore the impact of different pricing strategies on;

- Market Penetration
- Growth Rate
- Profitability
- Competitive Positioning

by looking at;

- Marginal costs, value prices & potential price premium scenarios
- Breakeven price / volume
- Impact of pricing on demand based on consumer price elasticity
- Pricing for diifferent consumer groups or consumption behaviour
- Potential share of market based on competitive price positions