Business Planning for New Initiatives

All business planning starts with a review of the industry, the company and its offering, considering where an opportunity fits within the larger context. From an initial assessment, target market research and analysis is conducted and the economics of the business model are reviewed. Once a robust opportunity has been outlined, a complete marketing, sales, management and operations plan is developed. Business planning is an instrumental step in pursuing financing and communicating a business vision to constituents such as partners, board members and clients.

Our Latest Business Planning Solution - Rocket Pitches

Before any detailed planning begins, businesses need to test new offerings in the market and share ideas with potential funders and collaborators. We help business refine the langage and content of their pitch, and produce sophisticated materials that clearly communicate opportunity and value.

Benefits

Planning Components

 

Business Planning provides focus by clearly defining the market opportunity and business model

Marketing and Communications Plans provide a roadmap for reaching and communicating with your target audience

Detailed Financials provide a foundation for defining a pricing, budgeting and investment strategy that will lead to profitability

 

Market Segmentation, Targeting and Positioning

Integrated Marketing and Communications Plan

Full Industry and Competitive Analysis

Integrated Cash Flow, P&L and Balance Sheets

Operations and Go to Market Planning