Market Segmentation Analysis...

To succeed as a startup requires focus and proper positioning. Great ideas can fail if not targeted to the right audience. Effective segmentation is grounded in effective methodology. Our segmentation analysis includes a combination of primary and secondary research which is then used to develop statistically meaningful segments using SPSS Answertree and CHAID analysis to establish meaningful clusters. Segmentation clusters are then profiled to provide clients with a comprehensive understanding of who their target customers are and how to reach them.

Our Latest Segmentation Solution - Sentiment Analysis

Using the Radian6 platform, we help companies develop insight into their existing or potential market by "listening" to the conversation on online channels. This is an effective and cost efficient alternative to direct market research and helps build data driven segmentation models.

Benefits of Segmentation

Segmentation Components

 

Refine positioning with a research driven map of consumer distinctions in your market

Develop a targeted marketing strategy using profiles of consumer segments

Discover new demographic and behavioral traits of your target consumer

Save money by targeting the right consumers through the right channels

Improve product design by understanding the preferences of your target audience

 

Define market scope and possible segmentation variables

Complete primary research and identify critical market variables

Create segmentation matrix based on statistically relevant behavioral clusters

Develop segmentation profiles detailing demographic, behavioral and usage patterns

Target market recomendations on product design and reaching a target audience