Insights from Health Club Membership Data

How we help Health Clubs leverage Member Data

  • Market Demand and Feasiblity studies for New Facilities
  • Financial Modeling and Projections for New Facilities
  • Data Mining and Analysis of Membership Data
  • Analyzing In-Club member usage patterns
  • Data Driven Member Segmentation and Target Marketing Campaigns
  • Assessing attrition and other member retention and loyalty drivers

Health Club Clients

– Botsford Health and Wellness
– Rennaisance Athletic Club
– Work out World
– Sportswave
– OnyxEquities
– Lautrec Ltd

John Atwood

John Atwood, founder and Managing Partner of The Atwood Group, brings over 25 years of experience working in the health and fitness club industry. John has held management positions in marketing, sales and general management and owned an upscale, medically-focused fitness center and multipurpose tennis and racquetball club. His medical fitness center, HealthFit, was featured in Boston Magazine, the Wall Street Journal, AARP Magazine, and other prominent national media for its innovative business practices and contributions to the fitness industry. Time Magazine called HealthFit “a pioneering fitness center” for its ground-breaking approach to working with sedentary populations.

In 1999, John developed the IHRSA Financial Management Tool (FMT) to assist health club owners and managers in driving profits by being more strategic through the capturing and analysis of vital financial and programmatic information. John has served on the New England Health, Racquet, and Sports Club Association’s (NEHRSA) Board


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