Typical Feasibility Study Table of Contents
1. Product Offering
- Benefits, Features, Attributes
- How Value is Created
- Competitive Advantage
- Pricing Strategy
2. Broad Market Definition
- Market Scope
- Market Location
- Market Growth
3. Broad Market Size & Characteristics
- Market Size in Dollars, Population
- Market Trends and Dynamics
- Market Opportunities and Nees
4. Market Segmentation & Positioning
- Define & Prioritize segmantation variables
- Determine Market Segments
- Target Market and Positioning
5. Target Market Definition
- Size and Structure
- Key Traits and Needs
- Market Trends
- Competitive Contex
- Supply Chain
6. Margin
- Revenue Projections
- Unit Contribution Margin
- Time to Breakeven
- Funding Requirements
- Degree of Risk
- Sensitivity Analysis
7. Overall Feasibility Evaluation
8. Summary & Recommedations
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