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	<title>First Steps Consulting - Startup Strategy &#187; startup</title>
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		<title>Segment like a startup</title>
		<link>http://www.firststepsconsulting.com/blog/06/2011/segment-like-a-startup</link>
		<comments>http://www.firststepsconsulting.com/blog/06/2011/segment-like-a-startup#comments</comments>
		<pubDate>Mon, 27 Jun 2011 17:48:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[segmentation]]></category>
		<category><![CDATA[startup]]></category>

		<guid isPermaLink="false">http://www.firststepsconsulting.com/blog/06/2011/segment-like-a-startup</guid>
		<description><![CDATA[An interesting article by Alan Armstrong titled &#8220;Positioning Beyond the Product &#8211; Think Relationship&#8221; highlights the fact that many products or services start off focused on customer needs and deteriorate into a bundle of features. Essentially the product becomes the focus rather than the consumer. Fundamentally positioning is about segmenting the market based on demonstrated [...]]]></description>
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		<title>Startups and Contribution Margin</title>
		<link>http://www.firststepsconsulting.com/blog/10/2009/startups-and-contribution-margin</link>
		<comments>http://www.firststepsconsulting.com/blog/10/2009/startups-and-contribution-margin#comments</comments>
		<pubDate>Sat, 10 Oct 2009 18:39:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Financial Modeling]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[contribution margin]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[Small Business Valuation]]></category>
		<category><![CDATA[startup]]></category>

		<guid isPermaLink="false">http://www.firststepsconsulting.com/blog/?p=55</guid>
		<description><![CDATA[Financial modeling is difficult, but financial modeling for startups can sometimes feel like an exercise in fantasy.  Large corporations who have access to years of historical data, professional financial expertise on staff and access to paid research and data to confirm assumptions still find that models are poor predictors of the future. Startups are often [...]]]></description>
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		<title>Lessons from an early failure&#8230;</title>
		<link>http://www.firststepsconsulting.com/blog/01/2009/lessons-from-an-early-failure</link>
		<comments>http://www.firststepsconsulting.com/blog/01/2009/lessons-from-an-early-failure#comments</comments>
		<pubDate>Thu, 29 Jan 2009 00:39:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[learnings]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[startup]]></category>

		<guid isPermaLink="false">http://www.firststepsconsulting.com/blog/?p=19</guid>
		<description><![CDATA[It could be assumed that every successful entrepreneur is likely to be in ownership of a few failures buried in the closet.  I will often project the potential success of a new client by the number of failures that preceed him or her.  As knowledge rarely comes from a vacuum, it is actually comforting for me to [...]]]></description>
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