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	<title>First Steps Consulting - Startup Strategy &#187; disruptive innovation</title>
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		<title>Disruptive Social Innovation</title>
		<link>http://www.firststepsconsulting.com/blog/03/2009/disruptive-social-innovation</link>
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		<pubDate>Wed, 11 Mar 2009 01:32:03 +0000</pubDate>
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				<category><![CDATA[What is Innovation]]></category>
		<category><![CDATA[disruptive innovation]]></category>
		<category><![CDATA[disruptive social innovation]]></category>

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		<description><![CDATA[Clayton Christensen&#8217;s idea of distruptive innovation is defined by Wikipedia as &#8220;a technological innovation that improves a product or service in ways that the market does not expect, typically by being lower priced or designed for a different set of consumers.&#8221;  The key word in this definition is unexpected.  Disruptive technology is an an unexpected and [...]]]></description>
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