To succeed as a startup requires focus and proper positioning. Great ideas can fail if not targeted to the right audience. Effective segmentation is grounded in effective methodology. Our segmentation analysis includes a combination of primary and secondary research which is then used to develop statistically meaningful segments using SPSS Answertree and CHAID analysis to establish meaningful clusters. Segmentation clusters are then profiled to provide clients with a comprehensive understanding of who their target customers are and how to reach them. |
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Segmentation Process |
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